JO WEBB - CREATIVE

Press and poster campaign for Pomegreat, highlighting the drink's antioxidant properties which make its female drinkers feel a little more, erm, amorous.

 

As this campaign was aimed at women, we wanted to make our models look as real as possible, yet still aspirational, and not like photoshopped Barbie dolls.  So we were sparing in the retouching and retained their beautiful, natural curves.