SWIFTCOVER CAR INSURANCE - TV / Online films
Integrated campaign for Swiftcover, which builds on their reputation as one of the original 100% online car insurance services.
We gave their superfast service a new spin by introducing a community of dogs who live in the fictional town of Barkswell. The animated dogs were given celebrity voices, including members of the League of Gentlemen, the Spice Girls, the Happy Mondays and Slade, but were still somehow upstaged by a gang of cats.
The Swiftcover dogs are very social animals, hijacking the company's Facebook page, YouTube channel and Twitter feed.
And, of course, no insurance campaign would be complete without a giveaway plush toy.